Date(s) - 03/08/2017
7:30 am - 11:00 am
The Paramount Theatre
About Future Forum-Entertainment
Digital technologies are democratizing the creation and distribution of content causing a seismic shift in the business model for traditional movie and television studios. The business strategy has gone to more vertical integration of companies who have cable, TV, and film arms, as well as theme parks and digital media. Burgeoning technologies like Virtual Reality (VR) and Augmented Reality (AR) are also emerging as the go-to for the gaming world and other forms of entertainment. Digital Advertising via social media and similar outlets are quickly overtaking companies advertising spend traditionally allocated to television ads and other legacy forms of advertising. This new ad-spend dynamic is also impacting advertising agencies and agency models. All of these changes have a significant impact on the LA County economy and our workforce, and will shape the future of the entertainment industry and how Hollywood functions going forward.
Gain insight from experts at Future Forum on these topics and more:
- An overview of where the entertainment industry is going globally with regard to consumers continuing to “cut the cord” and the increasing role of VR, AR, digital and social media as entertainment options.
- Digital Advertising vs. Traditional Advertising – consumer brands are investing more spend on social media ad campaigns instead of traditional media buys because the ROI is better.
- With the changing face of the entertainment industry, and specifically with digital media, what are the workforce needs in LA County, and how are we addressing them from an academic standpoint?